I think having the choice of what penalty you'd like would be a great addition. Sometimes the AI will kick for posts in the dying minutes of a game when you need 5 points. It'd be great to choose kick for touch and go for the try off the set piece.
Choosing line out/penalty/scrum
In the strategy, you can set the "Penalty distance max", but it is true that is not depending on the match time.
Or even throwing in a quick tap